Freelance Link Building

Earning backlinks for websites as part of their
Search Engine Optimisation (SEO) strategy

Hi, I’m Dale Davies

I’m an SEO Consultant in Edinburgh

Since 2014 I’ve been deeply passionate about digital marketing. I got my first taste of search engine optimisation (abbreviated as SEO), content writing, link building, and social media management when trying to promote my website, a travel blog, so that other people could find the travel guides my partner and I were writing and turn their dreams of travel into reality too. By 2017 that website was earning an average of 34,000 visits a month from travel-lovers.

Over the years, I’ve helped businesses to promote their websites and increase their traffic from search engines by following the same principles I started with back in 2014 — but I’ve learned so much more in the six years since I first researched what “SEO” was, thanks also in part to my role as an SEO Manager and Digital Strategy Manager for a digital marketing agency in the UK.

What is Link Building?

Link building is the process of increasing the number of links pointing back to a website (this is why they are often also called ‘backlinks’). The intention is to increase the websites’ ability to rank at the top of Google, as backlinks have a high value in Google’s search engine algorithm.

In the two decades since the Google search engine was launched, its team of engineers have repeatedly changed the way in which links are valued in an effort to prevent link manipulation, even going so far as to reduce the value of some links dependent on the way in which they are created.

Links are a vote of confidence in a website and this is how Google has valued them since day one. In the same way that a poll would be invalid if each vote was paid for or manipulated, the same is the case with how links are viewed today. To this end, link building should really be called, “link earning”, which is the basis of the link building service offered here.

Why Businesses Need Link Building

Although Google’s algorithm continues to adapt and improve on a near-daily basis to rank websites based on its content’s quality, rather than the number of strong backlinks the site has, links still play an incredibly important part of successful search engine optimisation and getting a website to rank first for the keywords which are most important to a business.

The more competitive an industry is, the more important backlinks become; and if two competing websites earned links at the same rate and one earned several from high-value targets (such as newspaper publishers, like the BBC, The Guardian, The Sun, and Daily Mail [I don’t endorse those last two publishers, but they do have incredibly strong websites]), the one with the high-value domain links would almost certainly beat the other website.

The more established an industry, the greater certainty that link building either happens or has happened at some point, meaning that to compete with the websites ranking on the first page of Google (or your search engine of choice) your website needs to play catch-up to earn backlinks from high-authority domains too.

Buying 100 backlinks from a vendor on Fiverr or Legiit isn’t going to cut it either. It’s yet to be proven to me that those links aren’t anything but pure junk and exactly the type of link which Google’s algorithm is ignoring under the flag of “spam”.

Link building by just working with “mummy bloggers” isn’t going to cut it either. I’m not saying that mummy bloggers don’t make valuable contributions in their content — many a time I’ve eased my own parenting fears by reading the account of another parent — but if there’s no direct subject or topical tie between the business and that parenting blog, Google’s algorithm is going to struggle to see why that link may have been created and it may choose to place no value in it.

For example, if your website is a stocks investing platform then where’s the tie between your industry (finance) and a “mummy blogger” (parenting)? It’s difficult to see one.

On the other hand, if your website sells a monthly educational subscription box (education) then there’s a much closer tie (child education).

There are some exceptions to this, and some content strategies will be built around these exceptions, but for the most part link building should be focused on earning backlinks rather than the traditional sense of “building” them, i.e, by paying for each one (there may be instances where links are required to be sponsored, but this should not be the primary link building method).

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Get in touch today and let’s discuss your digital marketing needs.

Why You Should Choose a Freelance Link Builder Over an Agency

Digital marketing agencies do many things well. They can offer multiple services to a business so that they’re getting their SEO, content marketing, Pay-Per-Click Ads management, and social media marketing in one place; however, agencies of this size normally have several dozen or several hundred clients on their books at one time. This can lead to lower-than-expected work quality or poor campaign performance because account managers or specialists are spread too thinly across too many clients.

Unlike agencies, as a freelance digital marketing consultant, I choose to only work with a limited number of businesses at any one time, meaning that my time is not spent spinning more plates than I can handle. This can lead to my having to turn away some prospective clients, but I believe it’s best that companies get the dedication they need from someone who has the time to be as passionate about your business as you are.

Other SEO Services I Offer

There are several other SEO services I offer which work alongside link building, including Backlink Analysis, Competitor Analysis, and Content Strategy Creation.

Backlink Analysis

I will audit the links pointing to your website and point out any which may be hazardous and harmful to your website’s ranking potential.

Content Auditing

I will audit your website’s content and highlight any pages which could be improved to earn more organic traffic from search engines.

eCommerce SEO

I will audit your eCommerce store and highlight any errors or issues which, once fixed, could improve your website’s keyword visibility.

Local SEO

I will complete a Local SEO audit and create a prioritised list of improvements your website needs to action in order to rank higher for local search queries.

SEO Strategy

I will design a bespoke SEO strategy for your business which you can follow to improve your website’s search engine ranking.

Competitor Analysis

I will analyse your website’s SEO competitors and find any areas of opportunity which will aid your SEO strategy.

Content Strategy

I will create a content strategy for your business which you or your team can follow when creating rankable content for your website.

Keyword Research

I will do keyword research for your business which you or your team can use during site optimisation or content creation.

SEO Consulting

I will consult your business on SEO so that you or your team can follow a proven pathway to increased search visibility and organic traffic.

Site Auditing

I will audit your website and provide you and your team with a prioritised list of errors and issues to fix which could improve your website’s keyword ranking.

Request a FREE Consultation Call

Get in touch today and let’s discuss your digital marketing needs.