SEO Site Auditing

Website auditing to find solvable errors
which lead to ranking and traffic increases

Hi, I’m Dale Davies

I’m an SEO Consultant in Edinburgh

For six years I’ve been helping businesses to earn keyword ranking increases by recommending website improvements as part of my website audits.

SEO audits help businesses of all sizes, from small local businesses to large eCommerce stores and Enterprise-level websites. The older and bigger a website, the more potential there is for increased errors. These errors, left undetected, are often the cause of poor keyword ranking performance and poor user experience. As an example, a slow page loading time has been tested and found to result in a 4.42% average conversion rate drop for each second delay in page loading time.

What Is Site Auditing?

Site auditing is the process of reviewing a website to find any technical errors which could be leading to poor performance. These errors can range in complexity and can take anywhere from minutes to months to fix.

It’s important to find and fix these errors so that prospective customers have a trouble-free browsing experience, which should result in the lead generation or sales your business aims to receive; however, website errors left unfixed can also lead to poor keyword ranking performance. Google prioritises well-functioning websites over those which have a poor user experience, meaning that if your competitors have a healthier website than your own then Google may rank them over your own site.

Why Businesses Need Site Auditing

A website without site auditing is akin to a construction site without quality assurance. If someone doesn’t check that the building’s foundations meet quality standards then the entire building may fall down. If your website has errors, your search engine ranking performance may fall down (or struggle to rank at all).

Site auditing is rarely a one-and-done activity. If you continually make changes to your website or add new content then the potential for new errors to appear is high — but even for websites which never change after they’ve been launched, as technology improves and Google’s algorithm adds more technical requirements, your website needs to keep up with them.

Regular website auditing will help to protect your website against ranking changes, but also improve the user experience for your visitors which can lead to increases in conversions.

Request a FREE Consultation Call

Get in touch today and let’s discuss your digital marketing needs.

Why You Need a Freelance SEO Consultant and Not an Agency

SEO agencies are big and often have dozens, if not hundreds, of clients. They’re often thinly-spread across more clients than they can handle which can lead to a less-than-ideal focus on your business. Your website deserves the full attention required to see improvements which lead to increases in revenue and profit. Because I only work with a handful of companies at one time, your business gets the full attention it deserves.

Other SEO Services I Offer

Alongside site auditing, I also offer the following companion SEO services which will help your website to earn more organic search engine traffic.

Backlink Analysis

I will review your website’s backlinks and identify any which may be harmful to your website’s ability to rank at the top of Google.

Content Auditing

I will audit your website’s content and highlight areas where improvements can be made which will make your content stronger, leading to increases in organic traffic.

eCommerce SEO

I will audit your eCommerce website and highlight the best way for your store to increase organic traffic which you can convert into sales.

Link Building

With a partner, I will create and execute a link building strategy which will create valuable backlinks for your website (this is focused on quality over quantity).

SEO Consulting

I will consult on Search Engine Optimisation for your business so that you or your team can make improvements to your website directly.

Competitor Analysis

I will audit your competitor’s websites and find their strengths and weaknesses so that you can capitalise on them.

Content Strategy

I will draft a content strategy for your business which you can follow to create strong content for your website, leading to increases in search engine performance and traffic.

Keyword Research

I will complete keyword research for your business which you can use to inform your website’s digital marketing strategy.

Local SEO

I will assess your website’s keyword ranking potential for localised searches and suggest improvements you can make to increase footfall or enquiries from locals.

SEO Strategy

I will create a search engine optimisation strategy for your business which you or your team can follow to improve your website and increase your ranking.

Request a FREE Consultation Call

Get in touch today and let’s discuss your digital marketing needs.