Conversion Rate Optimisation

Improving the conversion rate of a website to increase
the number of people who turn into leads and sale

Hi, I’m Dale Davies

I’m a Digital Marketing Consultant in Edinburgh

For six years I’ve been passionate about digital marketing, starting with the necessity of using digital marketing to promote my own website, a travel blog, in 2014 by using a combination of Search Engine Optimisation (SEO), Content Marketing (for link building purposes), and Social Media Optimisation. After a few years, that website eventually earned an average of 34,000 visits a month, mostly from Google and social media (in particular, Pinterest).

During that time I moved into doing digital marketing for other businesses, first as a social media intern, then as a content writer for businesses and a UK-based digital marketing agency (which I eventually joined on a full-time basis as their SEO Manager). Since then, I’veĀ  supervised the SEO campaigns of hundreds of small and medium-sized businesses as SEO Manager and Head of Digital Strategy.

As part of enthused self-education in related areas of digital marketing, I also learned about Conversion Rate Optimisation (often abbreviated to CRO), an often-overlooked field of expertise that is one the most powerful levers a business’ disposal (especially for those already earning a good volume of traffic).

What is Conversion Rate Optimisation?

Conversion Rate Optimisation is the process of improving a website’s ability to convert site visitors into inquiring leads or converted sales. The process focuses on making the pathway to conversion from landing on a website simple and obvious.

Streamlining this conversion process is often overlooked when applying a website design which prioritises aesthetics over usability and purpose. A business’ website may win awards for its creative design, but if it can’t convert traffic into customers, that business may struggle to pay their bills.

The improvements made during conversion rate optimisation can vary in size from one business to the next, with smaller businesses more likely to only need minor changes to layout and copy, and large eCommerce sites requiring wholesale design changes which affect thousands of product lines.

Why Businesses Needs Conversion Rate Optimisation

Without signposts on the road, a driver may not find their destination. They may get there in the end, but they’re far more likely to get lost and give up on the journey altogether.

If a website’s contact form or products are difficult to find then it’s unlikely that a visitor will fill out the form or add those products to their basket. That form or those products are practically invisible to that prospective customer. They need to be clearly signposted so that prospective customers can do whatever the business needs them to do; get in touch or buy their products.

For this reason, businesses need Conversion Rate Optimisation (CRO), whether that be in the form of advice from a CRO Specialist or CRO Agency.

Request a FREE Consultation Call

Get in touch today and let’s discuss your digital marketing needs.

Why You Should Choose a CRO Consultant Over an Agency

Digital marketing agencies which offer CRO alongside the rest of their services may not always do the best job. This isn’t always because they’re trying to rip off their clients.

No, the real problem is that they’re offering so many services to so many customers that they inevitably spread themselves too thin. Their account managers and CRO Specialists are then spinning so many plates for so many clients that they’re unable to produce their highest quality work.

As a freelance digital marketing consultant offering CRO consultancy, I choose to only work with a handful of clients at a time so that I’m not stretched and, therefore, produce my best work. Because of this, I’m able to make CRO recommendations to businesses which, when implemented, produce increases in leads and sales.

Other SEO Services I Offer

As well as conversion rate optimisation consulting I also offer a number of related digital marketing services, including; Competitor Analysis, Digital Marketing Consulting, SEO Consulting.

Backlink Analysis

I will complete a backlink analysis for your website which will highlight any links pointing to your site which may be harmful.

Content Auditing

I will analyse your website’s content and make suggestions on improvements which can be made to increase organic traffic.

Digital Marketing Consulting

I will consult your business on how to use digital marketing to increase your business’ brand awareness as well as traffic and leads or sales.

Keyword Research

I will do keyword research for your business which you or your team can use within your SEO strategy or content strategy.

Local SEO

I will complete a Local SEO audit and highlight any areas for improvement which may lead to an increase in local traffic, enquiries, or sales.

SEO Consulting

I will design a bespoke SEO strategy for your business which you or your team can follow when working to get your website to the top of Google for high-value searches.

Competitor Analysis

I will audit and analyse your website’s competitors and highlight any strengths or weaknesses which can be capitalised on in your SEO strategy.

Content Strategy

I will create a traffic-generating content strategy for you or your team to follow when creating content for your website.

eCommerce SEO

I will audit your eCommerce store and highlight any issues or errors which, when fixed, will improve your website’s health, leading to an increase in search traffic.

Link Building

With a writing partner, I will create and work on a link building strategy for your business which will earn valuable backlinks for your website.

SEO Consulting

I will consult your business on effective search engine optimisation (SEO) so that you or your team can improve your website’s search visibility.

Site Auditing

I will perform a site audit for your website and highlight any errors or issues which, when fixed, could increase your websites’ ability to rank and earn organic traffic.

Request a FREE Consultation Call

Get in touch today and let’s discuss your digital marketing needs.